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Daniel Kaufman
Compound Exploration

Compound Exploration

In our 'formative years', we often struggled with identifying the most honest and effective means to both formulate and market hemp extract & plant's unique phytochemical profiles. Initially, our focus was on offering an unadulterated full spectrum PCR extract experience. We still believe this is the most reliable, authentic, and effective format to experience hemp and it's many purported health benefits. In full spectrum / whole plant extract, genetics limit the variety of cannabinoids we can offer in high concentrations largely to CBD & CBG. Although, as many are probably aware, these represent only two of over 100 known cannabinoids found in the cannabis sativa plant.  DankeSuper's preference...

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Daniel Kaufman

Daniel Kaufman
Quality, Value & Innovation

Quality, Value & Innovation

DankeSuper started with a focus on physical retail (managing on our own NJ, NY, & AZ locations). As a result, we placed high value on how our products displayed, the mood our shopping experience conveyed, and communication of sales associates. Nearly 10 months vetting suppliers, contemplating products, concentrations, image, identity, taste profiles, product lines etc. Then the pandemic struck, offering an unwelcome moment to step back and further reflect. The loss of our primary distribution channel forced us to consider our value proposition as a brand. In physical retail, the audience is delivered to your doorstep, engaged and educated through human interaction. The internet is infinitely more complex in that we are competing against a...

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